Understanding Illustration examines an eclectic and carefully selected set of fascinating images and projects that look at the function of illustrative imagery and the context in which it is created. Featuring an international range of top-of-their-game illustrators, the book celebrates the art and the thinking behind it.
From an illustrated lighthouse in northern Norway to an Australian beer bottle label, Understanding Illustration takes in the huge sweep that illustration covers.
Covering four sections: Documentary, Off the Printed Page, Traditional Uses and Message the book covers projects as diverse as an interactive microsite for Adobe; elephant reportage from India; following the footsteps of USA presidents; giant monsters for Mulberry; The Thousand Nights fairy tales and African American history.
From two dimensional work for books from Shaun Tan and Audrey Niffenegger to imagery from Kristjana S Williams used interactively by the public at London’s Victoria & Albert Museum and through to three dimensional models created by Red Nose Studio for the USA Postal service and Nathan Jurevicius’s Scary Girl vinyl figures.
Understanding Illustration confirms that: Illustration continues to be powerful, culturally, politically, commercially;
That the individual is still important and valued in the creation of imagery;
That it contributes to other fields of knowledge working as it does with science, history, conservation;
And that it is a vast and evolving subject , constantly re-defining itself.
The authors aimed to provide a snapshot of what is happening with illustration at this time internationally.
Section 01 Traditional uses
Jane Austen book covers: Audrey Niffenegger
Eric – Tales From Outer Suburbia: Shaun Tan
The Dirties: Asaf and Tomer Hanuka
The Thousand Nights and One Night: Jan Pieńkowski
The Onion’s Great Escape: Sara Fanelli
Heart and Soul: Kadir Nelson
Feelings – Kleenex campaign: Gail Armstrong
Turning the Tables editorial: George Hardie
Nelson Beer packaging: WeBuyYourKids
Section 02 Documentary
Afghanistan: Richard Johnson
Tara the Elephant, India: George Butler
Coal and Fish Fictional Future: Anne Howeson
New Orleans, Ninth Ward project: Veronica Lawler
And The Pursuit of Happiness: Maira Kalman
The Mandarins: Christopher Corr
Scientific and Medical: Craig Foster
The Battle of Hastings: Victor Ambrus
Laing poster: Peter Grundy
Section 03 Message
Nuclear power and the Greens: Daniel Pudles
Biosphere Congress film: Steve Brodner
The Washington Spectator: Edel Rodriguez
Seattle Gay Pride: Evan Turk
Social Justice portfolio: Luba Lukova
Ghosts of Gone Birds exhibition: Edu Fuentes
The Enemy: Serge Bloch
Water- UNESCO poster: Carlo Stanga
A Monster Calls: Jim Kay
Section 04 Off the printed page
Obrestad Lighthouse: Lucy McLauchlan
Garden Detectives exhibition: Jill Calder
Mulberry Monster campaign: Emma Houlston
Dievas Dunny figure: Nathan Jurevicius
Tickled Pink T-Shirts: Barbara Hulanicki
V & A Museum interactive print journey: Kristjana Williams
Adobe Creative Suite interactive website: Alex Jenkins
Deliver online magazine: Red Nose Studio
I Didn’t See It Coming video: Lesley Barnes
To purchase in the UK go here ISBN: 9781408171790
Available in the USA through Bloomsbury Academic Visual Art ISBN-10: 1408171791 ISBN-13: 978-1408171790
The dancing star bear gracing the cover is by Lesley Barnes from the Belle and Sebastian video featured in Understanding Illustration.
Book design by Simon Sharville
Becoming A Successful Illustrator
Derek Brazell & Jo Davies Published by Fairchild Books/Bloomsbury 28 June 2013 UK, 28 August USA
Illustration is a diverse and constantly evolving area of art and design and an appealing creative career. But to stand out from the crowd, successful illustrators need to combine creative talent with strong marketing and promotional skills.
Becoming a Successful Illustrator provides practical and inspirational guidance for new illustrators and graduates covering areas to work in; the professional world of the illustrator; self promotion; getting your work seen; finance and running a business and more. With newly commissioned artworks and insightful comments from international illustrators accompanied by examples of their work supporting the text.
Alaiyo Bradshaw, Parsons The New School for Design, USA
‘…highly useful and relevant to both national and international audiences.’
Chris Draper, Cambridge School of Art, UK
‘This book tells you what you need to do between completing an Illustration degree and setting up as a freelance illustrator. If you’re just graduating from an illustration degree and wondering how to start your career proper, this could be the book for you.’
Digital Arts magazine review
‘Steve Simpson’s great cover illustration is a good sign of things to come. Alongside the information inside, the book is full of amazing and well chosen illustrations from the likes of Ellen Weinstein, Mark Smith and Anna Steinberg, highlighting the broad range of areas that illustration can be applied to, and how diverse the industry is.’
Association of Illustrators review by Adam D’Costa
‘As the discipline of illustration is continuously expanding to include much more than the traditional areas of book publishing and editorial work, Becoming a Successful Illustrator is likely to become a staple on every aspiring illustrator’s bookshelf.’
Eye magazine review by Meredith Thomas
Purchase in the UK here
Purchase in the USA here
Cover artwork by Steve Simpson
Chapter 1: Illustration and the world of work
What is illustration?
Where do illustrators work?
Evaluating your strengths and weaknesses
Chapter 2: Working for clients
Who are my potential clients?
Understanding the professional world of illustration
Finding potential clients
Looking beyond the obvious
Chapter 3: The art of self-promotion
Getting yourself known
What kind of promotion do I need?
Creating an online presence
Competitions, exhibitions and trade fairs
Chapter 4: Getting your work seen
How will I get my work seen?
Getting a professional portfolio together
What do agents do?
Chapter 5: Securing work
How will I be commissioned?
What do I need to ask when I get my first brief?
How will I get the brief?
How will I quote and negotiate fees and prices?
What do I need to understand about copyright and illustrators’ ethics?
Chapter 6: Finance and legalities
What do I need to know about finance?
What do I need to know about managing my finances?
Activities: Understanding fees, Promotional strategy, Skills audit, Where to work, Costing
Case studies from international commisioners (Penguin USA, M&C Saatchi, Readers Digest, Bernstein & Andriulli) and illustrators, including Marcos Chin, Tad Carpenter, Ulla Puggaard, Mark Smith and Carolina Attia Lariviere, expand on business and personal attitudes which benefit illustrators seeking work.
Chapter spreads are newly commissioned pieces from contemporary illustrators showing a diverse range of styles from collage to paper-cut, featuring Thereza Rowe, Robert Sae-Heng, Kanitta Meechubot, Oivind Hovland, Gemma Latimer and Rob Hodgson.